Sustainability
At Sustainable Stories, we’re incredibly lucky. We’re starting with a blank slate, there is no ‘way we’ve always done things’.
For every choice, we can make informed decisions, based on what fits best with our Net Zero approach. Each and every gramme of CO2e we generate has to be offset, so there is a real imperative to make the best decisions possible, every time.
But more than that, sustainability means more than just emissions. It means building a business which can last into the future - so it applies to everything from how we work with clients and suppliers to our team's working conditions, to how and where we source the equipment we use.
We’re lucky to have the opportunity to learn from peers worldwide who are showing that sustainable production is possible.
We’re lucky to have clients and suppliers on the same journey and who are generous with us as we grapple with some of the inevitable setbacks that come with innovation.
And we’re lucky to have brilliant partners like Hometree, who can do the hard work of fostering rich, biodiverse landscapes through which we can offset any emissions.
Hometree Partnership
Hometree is an Irish charity whose work is to establish and conserve permanent native woodland in Ireland, encouraging land regeneration and biodiversity through afforestation, restoration and education.
‘What began as a tree-planting charity is growing into a project which endeavours to deeply connect people with nature, and facilitates a wide variety of projects that are fundamental to addressing both Ireland’s declining biodiversity and the unfolding climate challenge.’
Before Sustainable Stories was established, we talked to the team at Hometree to understand how we could work together. As a result of this, our plan is:
Sustainable Stories will estimate our annual emissions at the start of each year and provide Hometree with appropriate funding to plant more than enough trees to offset each gramme.
For each creative project we work on, our policy will be to ‘Minimise and Measure’ our emissions. Any unavoidable emissions will be measured to the gramme and we will also offset this CO2e in partnership with Hometree.